Brand Stand operates like a small band of professionals from all walks of life who have come together to figure food out - what makes it tick; how to improve everything we love to eat; how to solve the greatest social and environmental problems that are created when today's industrialized food industry runs amok. (This is too-often the case lately.)

Our current project, Organic Meltdown chocolate, is the first product of its type to save a tree for every chocolate bar sold.

Brand Stand is also famous for the revolutionary OLOVES brand of healthy olive snacks which have won the Food and Drink Industry's largest "innovation" and "best in class" awards in London (IFE 2007), Cologne (ANUGA 2008), Paris (SIAL 2008) and Barcelona (ITCA Mercury Award 2009). www.olovelife.com

Organic Meltdown chocolate is our latest creation and is truthfully meant to symbolize that the roots of chocolate extend into the Earth and can be healed if we all take a moment to enjoy high-quality, organic and Fair-Trade chocolate bars that save a tree for every bar sold.  Saving trees makes sense because cocoa grows under the canopy and current deforestation causes more than 20% of all the Greenhouse Gas emissions (GHGs) released into our Earth's thin shell of an atmosphere.

Should the world's last remaining tropical forests be destroyed to make way for cocoa plantations and other agriculture, or should cocoa become the solution - grown in the shade of the canopy and supporting the very survival of the tropical forests by saving the same tropical forests where wild cocoa trees were first discovered in the foothills of the Andes many millennia ago?

Organic Meltdown chocolate is trying to make some sweet changes in the fight against climate change, one sweet bar and one tropical tree at a time.

With your help our goal is to save 5 million trees by 2012, a move that will save endangered lands from destruction, fight climate change, and show the world that together we can find sweet solutions to global warming.  THANK YOU.