ABOUT OUR NAME - Organic Meltdown

People always ask us "where did the name 'Organic Meltdown' come from? What was your inspiration?"

Brand Stand realized that most chocolate bars were akin to packaging thousands of food miles in a beautiful paper wrapper and selling you a major climate burden in the form of a sweet bar of chocolate.

Any name for our organic chocolate needed to reflect our sincere dream of selling a chocolate bar that was so very different from the rest, it actually fought climate change rather than promoted it.

The United Nation's Intergovernmental Panel on Climate Change (IPCC) then released a long-anticipated report describing the effects of human-induced climate change on the polar ice caps and other natural areas of the Earth.  

The Earth was getting warmer.  Everyone warned us that the ice in the Arctic Sea was decreasing every year and the Antarctic ice sheets were melting, oceans were rising and a major contributor to climate change was deforestation - the destruction of tropical forests to make way for cattle grazing, Soya crops and even cocoa plantations!

The ice was melting and we began to connect the dots between climate change and cocoa...

"Meltdown" quickly made its way to the top of our lists.  The term "meltdown" spoke to our challenge of fighting climate change, which everyone was beginning to understand as a major threat to life on our planet.  Because cocoa was a central part of the problem of food miles, forest destruction and greenhouse gasses, we decided to do something about it and make our chocolate one of many "sweet solutions" to climate change.

'Organic Meltdown' was born!

By saving one tree for every bar of chocolate sold, Organic Meltdown chocolate becomes an elegant actor in life's final play - reversing the trend of climate change, one chocolate bar and one tree at a time.